Why Radiofence.com?

Many websites today claim to be “The Worlds Largest” and “#1 website”. These claims have become so over used it has become impossible to know the truth. Radiofence.com can claim, legitimately, to be the “Oldest and Largest Retailer of PetSafe, SportDog and Innotek products in the World". On September 12, 1996 RadioFence.com became the first website offering PetSafe Pet Products to customers over the Internet. You can find out how long any website has been in business at: http://www.networksolutions.com/whois/index.jsp. If how long a company has been in business is not important to you, we believe a few things make us stand apart from the rest.

Fact: From 1991 until 2004, RadioFence.com owned and operated the PetSafe Professional Installer Network. We managed and trained the professionals who install underground dog fences for a living, many of whom now also sell PetSafe and Innotek products on-line today! Many can claim to be experts, and many of them are. However more often than not, most were taught everything they know by us. You can be confident knowing you are dealing with the “Experts who taught the Experts everything they know”

Fact: In addition to our website, we are a wholesale distributor of PetSafe, Innotek, SportDog and many other pet supplies to over 2,000 Internet and Brick and Mortar retailers worldwide. If you find PetSafe, SportDog or Innotek pet products on another website, chances are good they buy their product from us. We are always looking for qualified companies to offer our product line. If you are interested, please check out our Dealer Program

Fact: Everyone at RadioFence.com is a professional who has been trained in every aspect of pet containment and electronic behavior training and all of the pet products we offer. We are here to assure that every customer completely understands their purchase, and is able to use their product and train their pet with confidence.

Before purchasing your pet supplies anywhere else, call or email the Experts at Radiofence.com. Call us any time Monday through Friday from 8:00am - 5:00pm Eastern Time at 1-800-941-4200. Our email address is sales@radiofence.com 24 hours a day, seven day a week.

Our Beginning

In 1991 our CEO and founder Lori Volwiler, was looking for a way to contain her Dalmatian, Duchess (pictured on our home page). Since traditional wood or chain link fences were not allowed in the neighborhood, the only options were a tie-out or an underground dog fence. At that time the only underground fence option was the Invisible Fence brand. Unwilling to pay over $1,200.00 for an Invisible Fence, Lori was resigned to the fact that Duchess would have to be tied up.

Two problems quickly arose: Duchess would almost always get tangled around a tree and worse, from time to time, she would get off her chain and run away. Duchess was hit by a car on two occasions resulting in hundreds of dollars in vet bills. At the vet's office after the second run in with a car the doctor mentioned that he thought another company was now offering underground dog fencing. Lori began her research and found the new company, Radio Systems Corp, now PetSafe.

Lori ordered a Radio Fence in September of 1991 and with her husband Larry, they installed it in their yard. Total cost of the Radio Fence at the time was $600.00, half the cost of the Invisible Fence. Duchess learned her boundaries quickly and an amazing thing happened! Within a few weeks, Duchess became a new dog. Before installing the Radio Fence, Duchess would go out on her tie-out and beg to come back in the house a few minutes later and run around like a maniac. Before long, she would beg to go out again and the whole process would repeat itself. After the Radio Fence was installed, Duchess' personality changed. She would stay outside for hours on end. Sometimes she could be found sleeping in the sun on the back deck. She hung out in the front yard to greet the kids when they got off the school bus. More often than not, she was running around the yard playing. When she would finally come back in the house, Duchess was calm and content. What a change! Lori stated: "I would rather be without my dishwasher or microwave than my Radio Fence!"

It was at this point that Lori decided she needed to get involved in helping other people enjoy a happier, healthier dog. She contacted Radio Systems to see if she could become a dealer. Being a new company, Radio Systems was eager to find new dealers. In November of 1991, Lori started Radio Fence Distributors, Inc. By March of 1992, just four months later, after the Home and Garden Show in her hometown of Grand Rapids, Michigan Radio Fence Distributors, Inc. became profitable.

Over the next couple of years, Lori and Larry installed Radio Fences for customers all over Western Michigan and began setting up the PetSafe Professional Installing Dealer Network nationwide. On September 12, 1996 RadioFence.com became the first website offering PetSafe Pet Products to customers over the Internet.

RadioFence.com became a huge success as did the PetSafe Professional Installing Dealer Network. After Lori and Larry sold the PetSafe Professional Installing Dealer Network to PetSafe in 2004, RadioFence.com started selling a wider range of pet supplies and started a wholesale distribution company called Essential Pet Products. Over the years, what started out as a home-based kitchen table business has provided expert advice to hundreds of thousands of customers and a sound business opportunity to thousands of people.

It has been our pleasure and privilege to serve you these past 17+ years.

Lori, Larry & Duchess (sadly gone, but never forgotten)