In an industry seemingly overcrowded with electronic dog training products, the creation of SportDOG Brand® in 2003 might have appeared to be driven only by misguided ambition. However, that was far from the case. The broad line of superior products is the result of focusing on a promise made to customers on Day One: Deliver “Gear the way you’d design it.”

SportDog made good on that promise by literally designing products in the field. A concept is nothing more than a concept until analyzed with challenges such as heat, cold, rain, snow, dust, mud and wind in mind. Every sportsman knows such conditions are just part of the hunt. So, once a prototype product is built, it’s back to the field for rigorous testing with input from everyone on the staff. At SportDog, field sessions are just another day at the office. They are the difference between products that look good on paper or in advertisements and those that actually perform the way you demand.